Albert Jacka Soldier Man

Albert Jacka was born on the 10th of January 1893 in a small dairy farm in Winchelsea, Victoria. On the 17th of the first 1932, seven days after his 39th birthday, he died of chronic nephritis. He was the fourth child of 7 of Nathaniel Jacka and Mary Elizabeth Kettle. He spent most of his life in Wedderburn after his parents decided to move the family there in 1898 when Bertie was the age of 5. After completing elementary school, he found work as a labourer with his father, and later for the Victorian State Forests Department. On 18/8/14, Bert enlisted into the Aussie Imperial Force, assigned 14 Battalion, 4th Brigade, 1st Division and began training at Broadmeadow camp. Jackas battalion then left for further two months of training in Egypt. After that, his battalion then joined the fight in Gallipoli, arriving on Anzac Cove through the Dardanelles, 26/4/15. A month later on the 19th, the Turkish began an assault along almost the whole Anzac line, and captured a small twelve yard section of the trench, leaving one end being guarded by Jacka. For longer than several minutes, he shot warning shots into he trench until, finally reinforcements had arrived. Everybody but Jacka were hit so he leapt back into the communication trench. He had then thought up a new plan, two bombs would be thrown at the Turks, as Bert would walk around and flank them from behind. He shot five and bayoneted two as the others retreated. l managed to get the begars, Sir, he was quoted to have said to the first officer to arrive. For doing this act of courage, he was awarded with a Victorian Cross, which appeared in a section of the London Gazette. War Office, 24th July, 191 5 His Majesty the KING has been graciously pleased to award the Victoria Cross to the undermentioned Officers and Non-commissioned Officers:No. 65 Lance-corporal Albert Jacka, 14th Battalion, Australian Imperial Forces. For most conspicuous bravery on the night of the 19th-20th May, 191 5 at Courtneys Post, Gallipoli Peninsula. Lance-corporal Jacka, while holding a portion of our trench with four other men, was heavily attacked. When all except himself were killed or wounded, the trench was rushed and occupied by seven Turks. Lance-corporal Jacka at once most gallantly ttacked them single-handed, and killed the whole party, five by rifle fire and two with the bayonet. Albert was immediately known as a national hero. He began to be used on recruiting posters John Wren, gave him E500 and a golden watch, after promising the first Victorian Cross winner a reward of so. After the 28th of 8th he began to skyrocket from rank to rank, beginning with Corporal, then on the 12/9, Sergeant, then Company Sergeant Major on 14/11, and finally Second Lieutenant on the 29/4/16 after completing officer training. Early in June, the 14th Battalion were then sent to France. On the 7th of August, Berts platoon then moved into the line close to Pozi ©res, a small French village. One night after dawn, Just as Jacka had completed his surveying of the area, two German soldiers had overrun a part of line. They came to the entrance of Jackas dugout, rolling a bomb down the doorway, killing two men. Jacka survived, rushing up the steps, tiring as ne moved. He got up and came upon German soldiers rounding up about forty Aussies as prisoners. He spoke out to his platoon and charged against the enemy. Men threw away their rifles and began to participate n wild hand to hand combat, while the prisoners turned on their enslavers. On that night, they took capture of fifty Germans and retook back the line. Everyone was severely wounded, Jacka received serious neck and shoulder injures and was sent away to London hospital. On the 8th of the 8th, London newspapers sent out false reports claiming that Bert was killed in action. After this, Albert was promoted to captain and was authorised as the 14 Battalions Intelligence officer on the 15th March. Albert got back into the fght and led a night scouting party on the 8th of April, to inspect the enemys defences. He infiltrated the wire at two places, reported back, then he went out again to watch the laying of the guide tapes for the infantry. As the Job was almost done, two German soldiers creeped up, Jacka, realising that theyd see the tapes, he knew that they must be captured. He pulled out his pistol, misfired, so he rushed on towards them and captured them by hand. His smart, quick thinking, had saved the Anzac soldiers from discovery and possibly bombardment and had earnt himself a bar to his military cross. The newly captained Jacka, on the 8th July, was wounded by a snipers bullet near Ploegsteert Wood. Two months later on the 26th, he was back on his feet and back on the front, he led the 14th battalion against German Pillboxes(small underground outposts) at Polygon Wood. In March 1918, Jacka unknowingly faced his final fght, after being cruelly gassed at Villers-Bretonneux. A few months later, he boarded the Euripides, for Australia. A large crowd, including the Governor General, greeted him on his arrival in Melbourne. A few months after being discharged, R. O. Roxburgh, E. J. L. Edmonds and himself, created an electrical goods importing and exporting business. The following year on the 17th January, Jacka was hitched to Frances Veronica Carey, a typist at his Electrical Goods business. A few moths later, the moved to St Kilda and adopted a daughter. Eight years later, he was elected to the St Kilda Council and a year later elected as mayor. On the 18th of December 1931, he mysteriously fell ill during a council meeting and on January 17th, a year later, he died of chronic nephritis. Over 60,000 people paraded by his coffin as it lay in Anzac house. He was buried with complete military honor in the Presbyterian section of the cemetery.

Risk management in British Airways Essay Example | Topics and Well Written Essays - 3000 words

Risk management in British Airways - Essay Example The overall process has been designed in a manner that it remains an iterative process wherein the changes and implementation of the existing and new risk management practices are scrutinized on continuous basis.( Goh, 2011). British Airways (BA) has a separate Corporate Risk Management Group in place which not only oversees the organization wide risk management practices of the firm but is also involved in managing internal control systems of the company. The Corporate Risk Group is overseen by a management board and senior key executives to ensure that the involvement of the key senior managers remains so that required improvements could be achieved and the process is managed strategically. The existing risk management practices of BA involve not only the identification of the key risks and their drivers but also their mitigation and management. The overall process is monitored at the Board Audit Committee level and involves senior management to provide an independent review and in sight into the risk management practices of the firm. Current Risk Management Process The current risk management process and its infrastructure within the organization are based on a combination of independence and authority. BA has put in place a separate risk management group which has the overall responsibility of managing the corporate risk affairs of the firm. The group is headed by the Head of Corporate Risk and Internal Controls and oversees different aspects of the risk management process. Further, there is a supervisory management board which comprises of the key senior managers of the firm to provide strategic insight and ownership to the strategic management process within the organization. (Rothwell, 2011). Company maintains a corporate risk register which is actually used for the purpose of identifying the risks and recording them for the purpose of review and assessment. The overall assessment process is based on quarterly reviews wherein the management board as well as the senior managers along with the Corporate Risk Managers evaluate the existing and new risks and determine the future course of action. It is also important to note that this is the highest level within the organization which actually assess and outlines the risk management processes within the organization. The work is further distributed to the individual departments and risk leaders within each department responsible for the management of risk at the departmental and individual level. It is also important to note that the risk at the individual level is measured through an internally developed matrix called Heat Map. Heat Map takes into account each individual risk based on its likely impact and the overall likely scale.1 This therefore allows BA to map its overall risk identification process according to the overall importance and impact of the risk on the organization. Once the different critical risks are identified, mitigating factors for managing the risk are identified and are each risk is individually managed. A report is finally produced which attempt to address different risk issues and responsibilities and accountabilities are than fixed at the individual level to ensure that the overall process is delegated to the lowest level of the organization. It is also critical to understand that this report usually do not contain the mapped results and critical actions required to be undertaken. This is purposefully done by BA in order to

What are the Marketing-Related Problems of Apple Essay

What are the Marketing-Related Problems of Apple - Essay Example Marketing is an important tool because it helps in boosting up the sales of the brand. It also helps to create the brand image in the minds of the consumers. In case of Apple marketing holds a very great importance because it has not only helped in creating the strong brand image of Apple but has contributed immensely to bridge the gap between the customers and the products offered by Apple. Apple has strong marketing practices but it is true that there are some problems associated as well. The first problem is related to the high innovation rate at Apple. Customers expect innovative products from Apple. But the problem that lies in is that the ads made by Apple usually do not provide the relevant information about the new innovations that have taken place. The ads project the product but do not project its essence and history or information. Customers know that the company is providing with fancy and expensive products and are lost in the charm of owning such products. Most of the c ustomers are least concerned about what the product is all about. But there are customers who want to know each and every detail of the product. So this poses a challenge for Apple to come up with a marketing strategy which could satisfy both type of the consumers. It causes a problem because Apple cannot afford to lose any one segment just because of the risky marketing. Another marketing-related problem faced by Apple is again regarding the new products. Customers expect that every marketing campaign will focus on a new product because rate of innovation at Apple is high. For Apple it is very difficult to keep up with the customers’ expectation and come up with innovative products and marketing campaigns at the same time. Failing to do so can tarnish the image of the brand. The third marketing related problem faced by Apple is its undefined target market. As mentioned before, Apple first innovates and then focuses on the target market for its products. In order to so it use s its marketing practices. An inefficient marketing campaign results in a failure and creates a huge problem for the company. Marketing is not a cheap game. It requires lot of resources. Its ads need to target the desired market segment. Marketing practices at Apple are not just related to ads and online advertising. It also includes opening up of retail stores in different parts of the world. Managing this practice is in itself a problem. Apple is critical of its marketing practice because it is afraid that what if the marketed product does not meet the customers’ expectations. This means that the marketing showed a totally different side of the product but in actual the product was different. Apple’s marketing practices creates hype for its products and at times it causes a problem for the company. An example that can be quoted here is of the iPhone. When it was launched, it was heavily promoted, resulting in long customer lines and a spot shortage. iPhone was initia lly very expensive but after the first 8 weeks of its launch, the company decreased the price of iPhone by $200. Loyal customers of Apple were caught short and this damaged the customer loyalty. In order to regain its customers Apple had to apologize publically (HARVARD BUSINESS SCHOOL 2007) The last and the most important marketing related problem faced by Apple is that of comparative advertising. Apple operates in a highly competitive industry. Since the very beginning Microsoft has been the largest competitor