Marketing Plan For Wal Mart - 2192 Words

This marketing plan’s overall message is to communicate to consumers that Wal-Mart is becoming an industry leader in selling organic foods. This plan should show consumers that Wal-Mart is taking a step forward in their corporate social responsibility and still sticking to their main strategy of always providing the lowest prices. The first specific strategy for this marketing campaign is to have 100% of regular Wal-Mart customers to be aware that Wal-Mart has a new and improved organic section. This goal should be achieved within six months of the campaign being launched. This campaign is designed for every consumer to be aware that Wal-Mart is moving towards the growing business of selling organic foods. The consumer should also be given reasons why Wal-Mart is re-launching a brand new organic section. Employees who interact with consumers should always try to let the consumer know of Wal-Mart’s new efforts to invest in foods that are produced through environmentally friendly practices. This should be achievable through the marketing tactics that are used. The second goal that this marketing campaign should achieve is to make all organic foods in US stores 25% cheaper by the beginning of the relaunch than similar organic items in other stores. The New York Times did an article in 2014 about how Wal-Mart was going to expand their organic section and they planned on undercutting competitors’ price offering similar organic food products by 25% or more. The plan at the timeShow MoreRelatedMarketing Plan For Wal Mart Essay1450 Words   |  6 Pagesthat is considered to be the second largest retailer in the U.S after Wal-Mart. Target founded in 1902 by George Dayton and the first Target store was opened in Minnesota, USA in 1962. The headquarter is located in Minneapolis, Minnesota and manage more than 1700 stores in the united states as of 2015. Target created its brand name in 1970 as the most profitable division of the Dayton-Hudson Corporation ; it started in 1980 the plan to expand nationwide, and in 1990s Target created what is consideredRead MoreEssay on Wal-Mart Marketing Plan6952 Words   |  28 PagesDrop and Shop Marketing Plan Drop and Shop Marketing Plan To have a successful product or service there needs to be a solid marketing plan. To create a market plan one needs to understand what marketing is. â€Å"Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client† (Perreault, Cannon, amp; McCarthy, 2009, p. 6). TeamRead MoreMarketing Plan For Wal Mart Essay898 Words   |  4 Pagesextension of a franchise store called Ben Franklin. 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One idea that was implemented was to market and sell upscale, trendy clothing and unique merchandise at discounted prices.6 This strategy, known as the â€Å"cheap-chic† strategy, focused on providing good quality clothing from various well known designers and fancyRead MoreMarketing Plan For Wal Mart1849 Words   |  8 PagesSam Walton opened his first Wal-Mart store in Rogers, Arkansas in 1962. Sam Walton wanted to build a foundation for his store. His idea was the lowest prices anytime, anywhere. In 1969 the stores became incorporated and 1970 Sam Walton decided to pursue national growth. The company became a public ly traded company in 1970 with an opening stock price of $16.50 per share. In 1980 Wal-Mart reached one billion dollars in annual sales, faster than any other company at that time (Jan 2015). OverRead MoreEssay about Wal-Mart 5 Year Marketing Plan5236 Words   |  21 PagesFive-Year Strategic Marketing Plan Wal-Mart Inc. 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Since 1990s, Wal-Mart started to openedRead MoreWal-Mart Marketing Strategy1430 Words   |  6 Pagescompanies by developing sound strategic marketing plans. In business the bottom line is about revenue and how to increase revenue for the shareholders. However, your market strategy and plan can be the difference between success and failure. Let me start by defining two of the more popular marketing strategies, mass and targeted. Mass marketing is a marketing philosophy which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the sameRead MoreInformation Management on Wal-Mart1311 Words   |  6 PagesRUNNING HEAD: INFORMATION MANAGEMENT Information Resources Wal-Mart is one of the largest retail stores in the United States and has over 3,700 stores and others internationally as well. This is one of the most successful areas that Wal-Mart has accomplished in, having the largest retail base in the country and even through this successfulness there is still more room to develop new ideas to ensure that this continues to stay one of the largest retail stores and also increase the numbersRead MoreWalmarts Marketing Strategy1113 Words   |  5 PagesWal-Mart’s Marketing Strategy The store in the competitive retail industry that is referred to as the giant is Wal-Mart. This store has leaded the retail industry’s market of profit and sales for years. The stores expanded to every nook and cranny and became a household name. The stores went from only retail items to grocery stores, to having restaurants such as McDonalds and Subway, to having hair salons, optical stores, and mechanic services. The retail giant boomed, and soon found itself